Miss Porter’s School
CEH Design was charged with creating a full admission publications suite for Miss Porter’s School. Specific goals included increasing campus admission visits and developing a wider applicant pool.
We wanted to create a piece that would intrigue Porter’s target audience of ambitious, creative, intelligent middle school girls. While the text of the piece addresses them with the maturity they deserve, it was done in short bursts of text with evocative opening and closing lines to assist in remembering facts and details. We appeal to their youth through playful design elements to inspire the idea that they are receiving some really special information and creating unique, tactile elements to grab their attention.
The immediate feedback was successful — their first Open House following the launch of the new admission materials saw a 100 percent increase in attendees.
Recognition & Awards
- Bronze Award. InSpirED Brilliance Awards
- Gold Award in the Council and Support of Education’s Circle of Excellence Awards
- University College Design Association Award of Excellence
- 42nd Annual Connecticut Art Directors Club Show, Viewbook, Leaders Learn Here, Award of Excellence
- 42nd Annual Connecticut Art Directors Club Show, Search Brochure, Here, Girls Matter, Award of Excellence
- 42nd Annual Connecticut Art Directors Club Show, Yield Brochure, Open Doors to Your Future, Award of Excellence
- 32nd Annual Educational Advertising Awards, Viewbook, Leaders Learn Here, Gold Award
- 32nd Annual Educational Advertising Awards,Search Piece, Here Girls Matter, Silver Award
Sample Judges' Comments
“Outstanding overall appeal and feel. Viewbook makes you feel like you are entering into something truly special. Bravo!”
“Amazing creativity and clever way of integrating the “key” theme throughout. I have been in educational marketing for over 25 years and this may be the best viewbook I have ever seen.”
“Very unique approach to narrative….Bold and effective communication, highly appealing to the target audience….the clever and intricate details are captivating…. Beautifully done.”
Client Testimonials
“Families regularly tell us how much they love the viewbook, how beautiful it is, and how it stands out amongst the many they receive.”
– Sarah Dalton Quinn, Director of Admissions, Miss Porter’s School
“Through our long relationship, working with Carolyn and the CEH Design team remains fresh and innovative. She does not rely on past concepts or work, but tackles each project with a new and compelling vision.”
– Jennifer Eburg, Associate Director of Communications and Marketing
