Millbrook Acceptance Package
Expect the Best is the newly designed admission yield piece for the Millbrook School in Millbrook, NY. Crafted with the intention to increase enrollment by accepted students, Expect the Best highlights essential themes to the Millbrook mission while establishing them as the clear leader and trendsetter among competitor schools. Vibrant colors convey a youthful excitement, and the external zipper tab adds a tactile, audible touch to the anticipatory moment of revealing the student's acceptance. Vital information for parents is enclosed in its own package, so the students can focus on the messages directed to them specifically. Millbrook shared that one of their two revisit open houses had shown the highest attendance that they have seen for that event.
Recognition / Awards:
- Silver Award InspirED, Brilliance Awards, Enrollment/Admissions Package
- Award of Merit 35th Annual Advertising Awards Higher Ed Marketing
Sample Judges' Comments
“Beautiful package with impressive design and photography. Copy gave me a sense of place and community, and the little touches (the YES! YES! YES! on the tear-off tab) made it even more unique and welcoming.”
