Kent School Viewbook
King is an innovative school with depth and complexity – which wasn’t completely coming through in their collateral. Our team tapped into King’s key differentiators and created a tagline and materials to reflect their bold vision and engaged, enthusiastic student body. We exceeded expectations with a book broken into four parts, providing an overview of King as a whole before getting specific about each of the three divisions, Upper, Middle, and Lower. On the eve of the school’s sesquicentennial, the piece needed to be timely but also enduring. How could we highlight this milestone without dating the book? Our cost-effective solution – a die-cut wrap with an accordion-fold brochure celebrating King’s 150th anniversary and history – provides detail, dimension… and shelf life. Like the school itself, King’s viewbook is friendly, creative, accessible, and inspiring.
