Cardigan Mountain Acceptance
For Cardigan’s acceptance, print piece, we created a unique design targeted at both students and parents. The package, wrapped in a sleeve, features an outer brochure directed at the admitted student, with a cover that includes a scratch-off for a free gift from the campus bookstore when he comes to campus. When unfolded, this brochure becomes a poster and wraps around a folder that speaks directly to parents with its cover tagline “Your Son + Cardigan.” Inside pages give an overview of the school’s major selling points and answer questions parents may have. Together these pieces make an interactive package that contains something for everyone in the family. The puzzle-like design is aimed to appeal to middle school boys and to give a tactile experience when opened.
