Annual Fund

back next

Newark Academy

Informed by Newark Academy's five established and compelling distinguishing characteristics, we set out to inspire Annual Fund donations and participation. For the parents, this meant demonstrating how their gifts help their children connect with all that Newark has to offer; for the alums, this meant appealing to their memory and the meaningful moments that made their NA experience special.

Our parent appeal emphasized NA at the center of what's extraordinary -- literally, as well as symbolically. Our alumni appeal built upon an existing campaign, “Be the One,” and how every gift – and grad – can make a difference.