CASE STATEMENT

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Fessenden School

The Fessenden School, a pre-k through 8 school for boys, hired CEH Design to produce a case statement for an endowment campaign for faculty salaries and financial aid. “Character and Community: The Campaign for Fessenden’s Endowment” – the name we created – reflects the school’s focus on character education. The 24-page case statement, in a 7 x 7 square format, employs sophisticated design, bright colors and fun graphics, and photographs of faculty and students to bring the vitality of this school to life. Profiles of individual faculty members tell the story of their successes in the classroom and make a compelling case for supporting strong teaching and a diverse community. This warm and visually elegant piece clearly motivated donors, as the campaign succeeded by raising more than the original goal.